I went to school at a university in rural Missouri. What I most recall are the billboards.
For good or ill, I don’t have pictures. Well, for good because I was driving when I saw them.
As you approached the town, you’d see these little signs - more like campaign signs, not full-fledged billboards - advertising “Microsurgical Vasectomy Reversal”. There were MANY of these, not all from the same place. Which implies:
- A fair number of men in the area had vasectomies
- Enough of these men later wanted to reverse their vasectomy, that there was enough of a market to support multiple doctors specializing in this.
- That a small roadside sign could somehow influence what I would have considered a major lifestyle and medical decision.
Other than those, there were also a couple proper billboards which all had some variant of “Beer - Soda -Sandwiches - Ammo - Bait - Snacks - Ice”. You know, basically everything you’d need to go on a fishing or hunting trip.That was a thing, I guess. And the Wal-Mart didn’t put them out of business (unlike the local grocery stores and most other businesses in the town).
And lastly, just as you entered town off the highway, there was a nice big billboard which said: “Uncontrollable Sex Life? Uncontrollable gambling? Uncontrollable drinking? Uncontrollable drug use?” [etc., I don’t recall the whole list] and in the middle in huge letters "JESUS!"
I think the intention was to say “If you’re having trouble with any of these things, you need JESUS! in your life.” but I always read it more as “You’re having trouble with all these things? JESUS! You’re fucked up!”